"45% increase in total sales profit"
You've got a customer at the counter with a ring and a story. A loan renewal on hold, layaway in the back, and state compliance that changes every time you cross a border.
Generic POS software wasn't built for this. Bravo was.
Tell us about your store. We'll show you what changes.
or call (888) 407-6287
"There are pictures of me crawling on the floor of my father's pawn shop. I don't remember it. But I remember everything after."
— Tally Mack, CEO, Bravo Store Systems
That counter is sacred ground.
Bravo was built by a family that grew up in the pawn industry — five generations of small business owners who lived the long days, worked the counter, and competed against bigger players with deeper pockets. When technology failed us, we built our own.
Read the full story
Most stores don't fail because the owner stopped caring.
They fail because the problems were quiet.
Hiding in the filing cabinet. In the inventory no one listed online.
In the compliance gap nobody checked until an inspector showed up.
Three free tools. Real answers. Two minutes each.
You know your store better than anyone.
But knowing it and seeing it clearly are different things.
This assessment maps your entire operation — pricing, technology, customer experience, process — and shows you exactly where you're leaving opportunity on the table.
The inspector doesn't give you a week's notice.
They walk in. From that moment, every second matters.
How fast can you pull a 4473? Is your bound book clean? Does your staff know the process? This checker tells you if you're ready — before they find out you're not.
Right now, buyers are searching for what you have.
And finding it somewhere else.
This calculator takes your actual numbers and shows you — in real dollars — how much revenue is walking out the door because your inventory isn't where your customers are looking.
These aren't generic business quizzes.
They're built from thousands of conversations with pawn shop owners, gun store operators, and specialty retailers — the exact questions that separate stores that thrive from stores that merely survive.
Not generic retail. Not point-of-sale software that "sort of" works for your industry. Bravo was built inside the world of specialty retail — where compliance matters, inventory is complex, and mistakes are expensive.
Multi-state compliance. Complex loan tracking. Inventory that needs to move. We handle the details so you can focus on deals.
E4473 cloud storage. ATF-compliant bound books. Instant form retrieval. Sleep easy knowing your records are audit-ready, always.
Memberships. Lane reservations. Retail sales. Class scheduling. Everything you need to run a modern range in one system.
Track consignor inventory. Automatic payouts. Split payments. Never lose track of who owns what or who gets paid when.
Fast transactions. Accurate pricing. Instant inventory updates. Buy it, price it, sell it — all without leaving the counter.
Unique inventory. Custom workflows. Specific compliance needs. If your business doesn't fit the mold, neither does our software.
Real-time inventory sync. Centralized reporting. Location transfers. See everything, everywhere, all at once.
Serial number tracking. Metal weight calculations. Custom orders. Manage high-value inventory with precision and confidence.
Don't see your exact industry? We've worked with hundreds of specialty retailers with unique needs. Let's talk about yours.
Not generic retail. Not coffee shops.
Stores where inventory matters. Where compliance matters. Where mistakes are expensive. Where pressure is real.
Bravo was built inside that world.
You don't shut down your store. You don't start from scratch.
Your data moves with you. Your team gets trained. Your questions get answered.
There's a moment after go-live. The first clean transaction. The first report that finally makes sense.
That's when you realize — this wasn't a risk. It was relief.
Not in theory. Not in a brochure.
In your store. With your team. In real time.
Real stories. Real results. See how Bravo powers growth, compliance, and confidence every day.
"45% increase in total sales profit"
CEO at Pawn 1
"Bravo E4473 saved Alaska Fast Cash from FFL revocation. The ATF walked in unannounced, and we had everything they needed in seconds."
Owner at Alaska Fast Cash
"We increased loans by 26% in one year after switching to Bravo. The automated reminders and mobile payments made the difference."
Owner at Pell City Gold & Pawn
You know your numbers. You know what you did last month, last quarter, last year.
Same foot traffic. Same customer base. Same inventory sitting longer than it should. Same feeling that you're leaving money on the table.
You're not lacking effort. You're lacking visibility, reach, and the right tools.
Your store deserves to be found by more people. So does your inventory.
Your inventory goes everywhere your customers are looking. List it once in Bravo. It's live on your website, your mobile app, Buya, UsedGuns, and 3rd party channels. While you sleep, people across the country are finding what you have.
Customers come back because you remind them to. Automated texts when loans are due. Email campaigns that actually send. Promotions that reach people when they're ready to buy.
You sell smarter because you see what's working. Which items move fast. Which sit too long. What customers actually want. Real data. Real time. Real decisions.
You're not just managing a store anymore. You're growing a business.
Not in a demo video.
Not in a sales pitch.
In your workflows.
With your team.
During a real inspection.
Starting this month. With your inventory. With your customers.
The knock on the door doesn't give you a week's notice. The ATF doesn't reschedule because you're busy.
You know the stakes. One missing 4473. One incorrect bound book entry. One misfiled transaction.
Your license. Your livelihood. Your business.
It shouldn't feel like you're one mistake away from losing it all.
Every 4473, cloud-stored and instantly searchable. Every bound book entry, automatically logged. Every transfer, tracked from acquisition to disposition.
When the inspector asks for a form from two years ago, you pull it up in 12 seconds. Not 12 minutes. Not "let me get back to you."
Your records don't live in filing cabinets hoping the lock holds. They live in the cloud, encrypted, backed up, and ready.
You don't prepare for inspections. You're always ready.
No more panic before inspections. No more hoping your records are clean.
Just confidence. Every day. Every inspection. Every time.
Tally Mack, Bravo CEO
Small businesses are the heartbeat of every community. You're the ones who show up every day, take the risks, and put everything on the line. But you're competing against corporations with unlimited resources and enterprise-grade tools.
That's not fair. So we built Bravo to level the playing field — giving you the same advantages the big players have, without the complexity or the cost. You deserve tools that work as hard as you do.
Most software companies piece together third-party tools and hope nothing breaks. When something goes wrong, they point fingers. You get stuck in the middle, waiting for someone else to fix it.
We write every line of code ourselves. When you call, you're talking to the people who built it. No excuses. No blame game. Just accountability. Because when your business depends on our software, we take that personally.
The people behind Bravo — from our engineers to our support team — aren't here to sell you software and disappear. We're here because we believe in what you're building. Your store. Your legacy. Your livelihood.
Every feature we ship, every call we answer, every problem we solve — it's all in service of one goal: helping you win. Not just survive. Win. Because when you succeed, we've done our job.
Faster transactions. Built-in compliance. Real visibility across every location. Bravo helps specialty retailers run smoother — and grow with confidence.
1865 Village Center Circle
Las Vegas, NV 89134
888.407.6287
Easy to learn. Easy to use. Easy to switch. There's a reason thousands of small businesses trust Bravo.
