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Bravo point of sale For Shooting Ranges

Say Hello to Complete Range and Retail Management

No more juggling separate systems. No more double entry between range and store. No more compliance risks. No more operational blind spots. That's the power of Bravo.

#1 Point Of Sale For Gun Stores with Ranges

Thousands of FFLs trust Bravo to manage their retail, range, and compliance operations. Bravo solutions help range operators protect their FFL, optimize facility utilization, create superior customer experiences, and improve bottom-line results.

Workdays just got easier

End to End Range Operations

Say goodbye to using multiple software systems and vendors for your range and retail operations. Bravo Point of Sale is the first truly unified solution for gun stores with ranges. Get everything done with one, easy-to-use platform.

Headache Free Compliance

Imagine running your range and retail operations without dreading ATF audits. Bravo makes this possible by guaranteeing ATF compliance across all business activities, eliminating human errors on 4473s, and offering an ATF portal for faster audits.

Hassle Free Experience

With range management, 4473s, 3310s, A&D books, eNICS, transfers, and vendor catalogs built right into Bravo Point of Sale, you're able to provide a convenient, seamless experience for customers and employees through every interaction.

bravo's product estimator makes assessing value easy

do it all with bravo

Everything in One Place

Manage your entire business in one centralized system. Our point of sale allows you to track range utilization, process retail sales, and analyze performance data across all locations and channels for complete visibility into your business. All features and products are developed in-house by Bravo and built into the point of sale so you don't need to work in multiple systems, manage multiple vendors, or deal with unstable integrations. The result: optimized operations, reduced costs, and increased profits.

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Operate with Confidence

When you upgrade to Bravo Point of Sale you get more than software - you get a partner who understands the unique challenges of running a range and retail operation, working with you every day to ensure your success.

99.99% Uptime

With better uptime than Google, Bravo POS is stable, secure and reliable. Have peace of mind that your operations will run smoothly and without costly interruptions.

100% ATF Compliant

No point of sale provider understands the complexities of compliance more than Bravo. Our team ensures our system is always compliant so you can focus on growing your business.

Clean Conversions

Our experienced conversion team works with you and your previous software vendor to ensure your store, customer and employee data is converted accurately and on time.

Continual Enhancements

Bravo releases new features and functionality 6 to 8 times a year. Core upgrades are included and ensure you always have what you need to stay relevant and run your business better.

Proven Onboarding

Work with our onboarding team to get your Bravo system configured exactly how you want it, your team trained and ready to go live - quickly and easily. Rest easy knowing we've got your compliance configurations covered, too.

Outstanding Support

Our Support Specialists work hard to resolve any issues quickly and accurately. Our support team also loves to talk best practices and technical know-how to help you harness the power of Bravo.

Popular Built In Features for Range + Retail Operators

See All Plans for Range + Retail

E4473 & Cloud Storage

Bravo's own built-in E4473 puts an end to manual work, reduces liability and eliminates errors on 4473s. Cloud Storage gets rid of all those paper forms, making traces and audits faster than ever before.

Range Management

Track range time, monitor lane occupancy, and manage rental firearms from one system. Built to handle both individual shooters and groups, with automatic alerts for time limits.

Compliant A&D Books

Easily manage firearm inventory and transactions with Bravo's built in A&D Books. All entries are automated and 100% compliant.

Firearm Transfers

Complete third party and private party gun transfers quickly. Customize transfer fees to fit your business model.

Automated 3310s

Make multiple firearm forms easier with automated 3310.4 and 3310.12 report forms.

Integrated eNICS

Complete background checks quickly with Bravo's eNICS Chrome extension. NICS eCheck web forms auto populate with E4473 information, eliminating manual entry.

Vendor Catalogs

Integrated product catalogs with Lipsey's, RSR Group, Zanders and Sports South make it fast and easy to scan firearms and other sporting goods into your inventory.

Customer Management

See all your customer information across all channels and all locations, including contact and profile info, purchase, loan history and more.

Task Manager

Keep your employees on track with an easy-to-use task board. Employees are reminded of outstanding to-do items like Overdue Layaways, Loans to Expire, and more.

Integrated eCommerce

List items for free on 4 marketplaces simultaneously, with the touch of a button. Online listings removed automatically if item sells in-store. Lowest final value fees in the industry.

Used Goods Estimator

Assess and determine the worth of preowned firearms and sporting good items based on condition. Real-time data recommends in-store and online pricing for buying and selling.

Text Messaging

Send automated bulk messages to contact lists or individual text messages right through the point of sale.

Mobile Apps

Consumer-facing app makes shopping inventory, communicating with employees and making layaway payments easy.

Tradeshow Mode

Change your tax configs & ensure accurate accounting with the click of a button so you can travel for tradeshows hassle-free.

Reporting

Use 60+ pre-built reports or customize your own to easily track KPIs and get actionable insights into company, store and employee performance.

Accounting

Minimize manual with integrations including QuickBooks, Great Plains, and Sage One, and ensure sales, payments, layaways, discounts, loans, or trades are fully accountable.

Sound Good? We Think So Too.

Your new, better way of working starts today.

Bravo On Demand

Browse through a sampling of our training videos, testimonials, and more to learn about Bravo's solutions for specialty retailers, see some of our most valuable features in action, and check out some of our newest feature releases.