The Problem

Running a Range Shouldn't Require 3 Different Systems

Most shooting ranges are stitching together a POS for retail, a separate booking tool for lanes, and paper or spreadsheets for ATF compliance. The result: duplicate data entry, inventory that doesn't sync, and compliance gaps that show up during inspections.

If your range also sells firearms — and most do — you're adding E4473 processing, A&D book management, background checks, and 3310 forms on top of everything else.

Bravo eliminates the patchwork. One platform. One login. One vendor. Every transaction, every lane assignment, every 4473 — connected.

Request a Demo 📞 (888) 407-6287

Multiple Logins, Multiple Vendors

Switching between range software, retail POS, and compliance tools kills productivity and creates data silos.

Duplicate Data Entry

Customer info and inventory entered in one system but not reflected in another until end-of-day — or never.

Compliance Gaps

Disconnected systems mean A&D entries fall behind, 4473s live in paper boxes, and ATF inspections become a scramble.

Revenue Blind Spots

No single report covering retail, range, and eCommerce. Guessing replaces data-driven decisions.

POS for Shooting Ranges

One Point of Sale for Your Range, Your Retail Floor, and Your FFL Compliance

Stop juggling separate systems for lane scheduling, retail sales, and ATF compliance. Bravo unifies shooting range operations, gun store retail, and FFL compliance in a single platform — built by people who've actually run ranges.

Request a Demo →
10+
Years Serving FFLs
12 sec
4473 Retrieval Time
41%
Avg. Sales Growth
Range Management

Purpose-Built for Shooting Ranges, Not Bolted On

Built from the ground up for firearms ranges — by a team that includes former range operators who understand the reality of managing lanes, rentals, groups, and compliance simultaneously.

Real-Time Lane Monitoring

See every lane's status at a glance — occupied, available, time remaining, and overtime alerts. Reduce wait times, eliminate double-bookings, and maximize utilization.

Fast Check-In Processing

Digital ID scanning, automated waiver confirmation, and integrated payments. Handle walk-ins, members, and groups — lane fees, rentals, ammo, and retail all in one transaction.

Equipment & Firearm Rentals

Track rental firearms, eye/ear protection, targets, and accessories. Automate check-out/check-in, monitor returns, and flag overdue equipment. Rentals post to your A&D book automatically.

Group & Event Management

Split parties across multiple lanes while keeping them linked for billing and reporting. Manage corporate events, birthday parties, training classes, and private bookings effortlessly.

Configurable Pricing & Lanes

Set up different lane categories — pistol, rifle, VIP, tactical bays — with unique fee structures and time blocks. Run specials during off-peak hours to drive utilization.

Utilization Analytics

Track lane utilization rates, peak hours, average session times, wait times, and revenue per lane. Use real data to optimize staffing, hours, and pricing.

Unified Platform

Your Retail Floor and Your Range, Finally Connected

A customer rents a lane, buys ammo, picks up rental eye protection, and decides to purchase the firearm they've been renting. With most range software, that's four separate transactions. With Bravo, it's one.

  • Range visits, retail purchases, and rental history in one customer profile
  • Inventory updates in real-time across retail, range, and eCommerce
  • Staff learn one system — not three — reducing training time and errors
  • Reporting covers your entire operation in one dashboard

Single Transaction — One Customer

Lane 03 — Pistol (1 hr)
$25.00
Rental: Sig P320 + Eye/Ear
$35.00
Federal 9mm — 100 rd box
$32.99
Silhouette Targets (3)
$8.97
Purchased: Sig P320 (used)
$449.99
Total$551.95
ATF Compliance

ATF Compliance Built In, Not Bolted On

If your range sells or rents firearms, compliance isn't optional. Bravo integrates every ATF workflow directly into your POS — no separate systems, no manual reconciliation.

Integrated E4473

Digital 4473 forms that auto-populate customer data, catch errors in real-time, and eliminate handwriting problems that lead to ATF violations. Every form links automatically to the transaction and A&D book.

Learn More

Automated A&D Book

Every acquisition, disposition, rental, and transfer is logged automatically. No manual entry. No end-of-day reconciliation. 100% compliant, always current.

E4473 Cloud Storage

Eliminate boxes of paper 4473s. Store every form electronically with instant search. When the ATF walks in, pull any 4473 in seconds — not minutes. Includes ATF Audit Portal and self-audit mode.

12 seconds average retrieval time

Learn More

3310 Forms + eNICS

3310.4 and 3310.12 reports generate automatically when triggered. Bravo's eNICS Chrome extension auto-populates NICS eCheck forms with E4473 data — no duplicate entry for background checks.

Sell Beyond Your Walls

Turn Your Inventory Into Online Revenue

The used Glock a customer just traded in can be listed for sale online before they walk out the door. Bravo connects your inventory to multiple marketplaces — listings are removed automatically when items sell in-store.

41%
Average sales growth reported by stores using Bravo's eCommerce tools
Company-Branded SiteBuyaUsedGuns.comGuns.comeBay API
Explore eCommerce

Real-Time Sync

Inventory counts update across all channels instantly. Sell in-store? Online listings auto-remove.

One-Click Listing

List items to 4+ marketplaces simultaneously with the touch of a button from your POS.

Mobile Messenger

Automated text campaigns for promotions and range specials. Highest ROI marketing channel.

Review Booster

Automated Google review requests after every transaction. Build your local reputation on autopilot.

Why Bravo

Why Ranges Choose Bravo Over Generic POS Systems

01

One System, One Vendor

Range management, retail POS, ATF compliance, eCommerce, marketing, and reporting — all native. No third-party integrations to manage, troubleshoot, or pay extra for.

02

Built for Firearms, Not Retrofitted

Bravo has served the firearms industry for over a decade. E4473, A&D books, eNICS, 3310s, and FFL compliance aren't add-ons — they're core to the platform.

03

Easy to Learn, Fast to Train

Dedicated onboarding managers provide hands-on training during transition. Intuitive workflows and built-in automations mean new staff get productive fast.

04

Real Support from Real People

Not a chatbot. Not a ticket queue. Bravo's support team understands firearms retail and range operations — because that's all we do. Better uptime than Google.

See What One Unified System Can Do for Your Range

Your new, better way of running a range and retail operation starts today.

Talk to a Range Specialist

1865 Village Center Circle
Las Vegas, NV 89134

888.407.6287

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Latest Posts
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