Built by firearms industry experts, for firearms retailers.

Industry Leading Solution For Gun Stores with Ranges

Stop juggling multiple systems and risking compliance issues. At Bravo, we pride ourselves on leading the charge in point of sale innovations for FFLs and treating customers the way we’d want to be treated. Making a change in software provider is a big deal – we're ready to help your business grow.

Decades of Firearms Industry Experience

Bravo understands the unique challenges of running a gun store and range better than any other provider. We've spent over a decade serving firearms retailers, witnessing firsthand the struggles of managing separate systems for retail and shooting range operations. We didn't just develop software – we created the first truly unified solution built specifically for the firearms industry.

It's Time To Upgrade Your Operations

Get More With Bravo

Bravo offers more integrated capabilities than any other software provider in the industry. Other systems have you bouncing between multiple platforms to manage retail, range operations, and compliance, costing you time and creating risks. Our unified platform solves these headaches, proven to increase efficiency, drive higher utilization, and grow revenue across your entire business.

Easy to Learn

Our knowledgeable Onboarding Managers guide you through comprehensive training when you switch to Bravo. Plus, we equip you with tools and resources that make even new employees productive within days.

Easy to Use

Bravo's software is fast, intuitive, and streamlined for your team. Smart automation replaces manual administrative work so your staff can focus on customers and revenue-generating activities.

Check Out Range Management

Stress Less

Bravo solutions are 100% compliant with ATF regulations, protecting you against ATF violations and FFL revocation.

Save Time

Manual and duplicate entry is all but eliminated with Bravo, giving you hours back in the day to focus on revenue-generating activities.

Sell More

Automated and integrated eCommerce and marketing make it easy to drive awareness and increase sales.

usedguns.com marketplace on desktop and mobile

Streamlined Operations

Manage Everything in One Place

Bravo makes it simple to handle every aspect of your business through a single integrated system. From retail transactions and range operations to ATF compliance and inventory management, everything you need is at your fingertips. Process retail sales, manage lane scheduling, and maintain compliance requirements all through one unified platform. Real-time analytics and reporting give you complete visibility into business performance across retail and range operations. Our built-in compliance tools ensure you stay 100% ATF compliant across all business activities, with automated safeguards and digital record-keeping.

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bravo's' product estimator prices used guns easily

Drive Higher Utilization

Optimize Range Performance

Transform your range operations with smart scheduling, automated check-ins, and real-time utilization tracking. Speed up customer processing, eliminate booking conflicts, and maximize lane revenue. Monitor lane status, track wait times, and manage equipment rentals seamlessly. Built-in reporting helps you identify peak times, optimize staffing, and make data-driven decisions to grow your business.

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automated ATF log book saves time for ffl dealers

"This software does it all. Bravo automated my ATF log book, saving me 30 minutes daily."

Sam R.
Sam's Locker Pawn & More
Bravo technology keeps ffl dealers ahead of competition

"The world revolves around technology. If you can't adapt with it you're going to be left behind. Bravo is on top of the game every day."

Shawn W.
Owner at J&S Pawn & Gun
FFL ecommerce, inventory control and employee management easy with Bravo

"We don’t just sell firearms. We love them. We won’t carry anything we wouldn’t shoot. I chose Bravo because it integrates my e-commerce, inventory control, and employee “to-do list,” which ensures my shop is being run more efficiently."

Greg F.
Owner at American Pawn & Gun
E 4473 is simplifying FFL operations

"Just integrated E4473 into one of my shops this week and it has gone off without a hitch. The best part is the reassurance that all of our data is accurate."

Tobey B.
Owner at Tobey's Pawn

Popular Products For Range Operators

See how Bravo's compliance solutions protect and streamline your firearms business.

integrated 4473, 3310s and A&D Book

Fully Integrated

E4473 + 3310s + A&D Book

Put an end to manual work for you and your customers, all while reducing liability and eliminating inaccuracies. 100% compliant with ATF regulations, your Bravo Point of Sale comes out of box with a fully integrated suite of FFL solutions including E4473, automated 3310 forms, compliant A&D book and eNICS.

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cloud storage and easy ATF audits

Go paperless

E4473 Cloud Storage

Eliminate 1000s of storage boxes and unsecured paper documents, when you store all your E4473 forms electronically. Perform traces and audits with ease. Bravo’s Cloud Storage includes an ATF Audit Portal, self audit mode and dozens of training resources for IOI agents and employees.

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Sound Good? We Think So Too.

Your new, better way of working starts today.

Bravo On Demand

Browse through a sampling of our training videos, testimonials, and more to learn about Bravo's solutions for specialty retailers, see some of our most valuable features in action, and check out some of our newest feature releases.