Diamond Jewelry & Loans

About Our Customer

Diamond Jewelry and Loans is based on the belief that their customers’ needs are of the utmost importance. Their entire team is committed to meeting those needs. As a result, a high percentage of their business is from repeat customers and referrals.

In addition to being a full-service jewelry store that sells new jewelry and offers design and repair services, they also buy unwanted gold jewelry and make loans to people who need temporary funds. Customers can also trade in inherited or unworn jewelry for a new keepsake that they will treasure and enjoy.

Making the Switch

There are several pawn software options available for pawnshops, but none are as easy to use or have as many features as Bravo. Still, deciding to move on from an old software can be tough. Ralph Sorna of Diamond Jewelry made the change and was pleased with the results.

“We used our last software for 11 years. We can do more with Bravo than I could in the past.”

Smart Pricing With Bravo

Bravo users love The Estimator.

“It is the best. I look up prices at other stores to see what an item is going for. It saves time and makes it so easy.”

With the extensive data Bravo provides right at your fingertips, you can feel more confident in your buys and pricing.

Easily Train New Employees

“Training on Bravo is good and easy. We haven’t had any problems.”

And with 24/7 emergency support, on the phone training, daily Q&A sessions, the Bravo Solution Center, and the Bravo Academy, we’ll make sure training is a breeze.

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