8 Ways FFLs Level Up Sales with Push Notifications

Marketing is a chore. We get it, trust us. There are so many different channels that you can use to talk to customers – chances are you're going to wear yourself thin trying to be good at them all without a heavy marketing team behind you. Plus, consumers have advertisers shouting at them from every direction, every day. They're bound to tune some of it out, and that's just wasted money businesses are spending shouting into the void.

But, we know that marketing is still essential. If done right, your marketing dollars can go farther for less. That's why FFLs need to think about reaching customers where they are.

Push Notifications – Your Secret Weapon to More Sales

Let's just lay out a few facts about push notifications. They yield super high ROIs – because:

  1. Push notifications have high engagement rates. Up to 40% of users interact with push notifications within an hour of receiving them. Compare that to your email inbox.
  1. They are effective in making people take action. Push notifications can increase app engagement by up to 88% and can lead to a 3-10x increase in conversion rates.
  1. They're cost-effective, accessible, and versatile. Once a customer has your app, sending push notifications is generally cheaper than text messages. You can use them for more than just marketing – such as following up on customer service requests, order updates, or just a simple, "Hi, how have you been?"
  1. Customers appreciate timely, relevant notifications. Push notifications feel more personal and immediate. Most consumers appreciate well-timed, relevant notifications that add value to their app experience.
  1. They're convenient for everyone. Push notifications are short and to the point. No flowery language or graphic design needed. Plus, with the right platform, push notifications can be automated or scheduled in advance.

8 Push Notification Campaigns that Drive Sales

We know that customers appreciate receiving important information through their preferred channels, so don't be shy about sending push notifications when you want to connect. Here are some ideas for encouraging customers via push notifications to shop online or stop in your store:  

  1. Boost Sales with Special Offers & Promos
    Got a promotion coming up? Seasonal sales on the horizon? Get a head start during peak sales events with timely reminders and deep links directly to the relevant section in your app.
  1. Turn Inventory Fast with a Flash Sale
    Nothing beats a push notification to promote a time-sensitive offer. After all, most people have their phones with them all day long. Simple, eye-catching notifications are a great way to compel your customers to open your app or visit your store.
  1. Promote Your Buy/Sell & Trade Programs Remind your customers that they can sell or trade in their unwanted items for something they do want! Send a push notification and invite customers to visit again.
  1. Promote New Products & Inventory Got a new product line or new shipment of inventory in? Spread the word quickly and easily using a push notification. To really grab your customers' attention, include an eye-catching image.
  1. Increase Memberships More members means more recurring revenue and sales. Make it a no-brainer for customers to become a VIP with simple and enticing offers delivered straight to their device.
  1. Re-engage Inactive Users Reengage customers that haven't opened your app in the last 60 or 90 days. Stimulate re-engagement by offering exclusive in-app discounts.
  1. Reward Loyal Customers Share the love with your regular customers. Reward them with a special surprise, sent straight to their device for easy access.
  1. Make Customers Feel Cared For Make every customer feel extra special by sending a timely, personalized push notification on their birthday.

‍The path to powerful customer engagement

Push notifications are the next frontier of the customer experience. They're such a powerful tool to be able to reach customers wherever they are – so make it count. With the right platform, you can customize your customer segments, so you can make every push notification feel more personalized for the shoppers you're trying to reach (AKA target marketing) and make every marketing dollar go farther.

To harness the full potential of push notifications, you need a robust point of sale system that integrates seamlessly with mobile technology. That's where a modern POS platform comes in. The right system can streamline your operations and boost your marketing capabilities.

So, what are you waiting for? Start by upgrading your operations with a comprehensive Point of Sale system. With the right POS system and its app feature, like Bravo and the Buya App, you'll be able to engage your customers more effectively, drive sales, and build lasting relationships – all while saving money compared to traditional marketing campaigns. It's time to take your customer communication to the next level with push notifications. Sound intriguing? Let's talk.

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