Drive More Online Holiday Sales with These Simple Strategies

This blog post is part of Bravo’s 90 Days of Retail Marketing Guide for Specialty Retailers. To see more content like this and to follow along on our calendar, visit our 90 Days of Retail webpage.

The holiday season is nearly here, and for retailers, that means it's time to ramp up online sales. If you’re not selling online, you’re missing out on revenue during the most lucrative sales period of the year. But managing both in-store and online inventory can be a headache during the busiest sales season of the year. That's why having a fully integrated point of sale system is critical for simplifying holiday eCommerce. Bravo makes holiday eCommerce easy.  Get items online fast, then optimize with these tips.

Create Standout Listings

Your listings make the first impression. Include:

  • Accurate product details
  • Condition ratings and descriptions for pre-owned items
  • Well-lit photos
  • Compelling product descriptions
  • Customer questions section

Don’t hold back top items - showcase your best holiday inventory!

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Take Professional-Quality Product Photos

Great photos bring listings to life. Follow these DIY photography tips:

  • Use great lighting to showcase items
  • Clean phone lenses or use a 12MP+ camera
  • Take multiple angles and clips to showcase the product
  • Create clean backdrops - white poster board works great! 
  • Zoom in on important details

Prioritize the Customer Experience

Customer loyalty is key for holiday sales. Deliver exceptional service and watch returning buyers drive more revenue. Provide:

  • Quick shipping
  • Hassle-free returns
  • Responsive customer support
  • Loyalty discounts and perks

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This holiday season, focus on providing a great experience and growing sales across channels. Syncing inventory, sales data, and listings between physical and digital stores is key for a smooth and successful holiday period.

The holidays are the most crucial sales time of the year for specialty retailers. An effective eCommerce strategy and online presence are vital to connecting with customers however they choose to shop. Integrating your in-store and online retail experiences helps provide shoppers with a seamless brand experience.

Visit our 90 Days of Retail webpage for more holiday marketing tips and advice to maximize your success this season!

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About the Author:

Photo of Tally Mack Bravo CEO
Tally Mack | CEO of Bravo Systems

Tally Mack is a fifth-generation pawnbroker and eCommerce enthusiast. She loves traveling, being outside, and working out.

Before taking the reins as CEO, Tally served as Bravo's Vice President of Business Development, leading the company's sales and marketing organization. She's been instrumental in leading and executing many of the company's strategic shifts, including the acquisition of CompuPawn and the launch of UsedGuns.com.

Tally earned her Doctorate of Law (J.D.) from DePaul University College of Law in 2013 after attending the University of Colorado at Boulder, where she earned her B.A. in Communication Studies. She also completed the Key Executives Program from Harvard Business School in 2013.

Tally is a pawnshop lov

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