Are you ready to start scaling your pawn business and take it to the next level?! Take some time to read through these articles that will give you easy and useful tips on how to scale your business!

Chapter 1: How to Evaluate Pawn Platforms: Your Complete Comparison Checklist

The technology you rely on to help you operate your business has a significant impact on your ability to grow, scale, maximize efficiencies, improve productivity, operate more profitably, and deliver exceptional employee and customer experience.

It is also a key financial investment and one that should produce meaningful and measurable returns.

In this blog, we share recommendations for how to effectively evaluate a software company and its products so that you can feel confident in your choice of technology partner.  

Key Takeaways

• Four critical considerations to guide how you evaluate and decide on various pawn platforms.
• Specific questions you should ask of each company you’re considering (including your current vendor).
• Simple, yet effective ways, you can do quick research to get answers to important questions.
• Red flags – the types of answers and experiences that cause a red flag.

Chapter 2: 3 Key Benefits of Customer Reviews (and Why an Integrated Platform Matters)

As a consumer yourself, the access to so many choices might be viewed as a positive—you’re not “stuck” purchasing products from a company simply because they are the only option on the market.

As a business owner or stakeholder in your company, however, this presents some unique challenges.

• Your competitors are fighting for the same customer base that you are (and might have better brand recognition than you)
• Your customers or potential customers can easily choose to work with and buy from your competitors
• New strategies to differentiate yourself from your competitors are a must given that consumers have so many choices other than you

So, how do you (1) overcome these types of challenges, (2) seize the opportunities that exist as a result of an overcrowded market and new consumer behaviors, and (3) leverage these opportunities to grow your business and improve bottom-line results?

You will have to read the full article to find out!

Chapter 3: [Bravo Hack] How to Market to Repeat Customers and Grow Your Business

The best companies in the world all have something in common. They understand the value of repeat customers and have a strategy to support existing customers.

Increasing your store’s profitability begins with the customers you already have, which is why focusing on customer retention should be an area of focus in 2021.

First, we’ll discuss the three reasons repeat customers are profitable. Then, we will share three ways Bravo empowers businesses to focus on Customer Experience, thus translating to more repeat customers. Click to read further!

Chapter 4: The Impacts of New Legislation

Pawnbrokers, industry consultants, association leaders, and pawn software vendors, this webinar is for you! There’s new legislation in the works that will significantly and adversely impact the financial wellbeing of pawnshops if it passes.

Most notably, proposals to cap interest on pawnshop loans at drastically lower rates.

Watch the full webinar to see a panel of industry experts who will provide perspectives and insights about the new legislation, covering a variety of topics, including:

• What legislation is being proposed, what has already passed & the far-reaching impacts to pawnshops and the industry.
• How pawnbrokers and industry stakeholders can get involved in the fight against the legislation.
• How to start preparing for possible changes.

Click to watch the full webinar. Don't forget to take notes!

Chapter 5: Quick Guide to Selling Online and Why Pull Strategy is Just as Important as Push

What is the best strategy to sell online for a small business owner? This article will share two eCommerce concepts, the potential success of a combined approach, and how you can implement both immediately.  Click to read more!

About the Author:

Tally Mack is a fifth-generation pawnbroker and eCommerce enthusiast. She loves traveling, being outside, and working out.

Before taking the reins as CEO, Tally served as Bravo's Vice President of Business Development, leading the company's sales and marketing organization. She's been instrumental in leading and executing many of the company's strategic shifts, including the acquisition of CompuPawn and the recent launch of UsedGuns.com.

Tally earned her Doctorate of Law (J.D.) from DePaul University College of Law in 2013 after attending the University of Colorado at Boulder, where she earned her B.A. in Communication Studies. She also completed the Key Executives Program from Harvard Business School in 2013.

Tally is a pawnshop lover and eCommerce enthusiast—dedicated to the success of both her employees and customers!

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