In the ever-evolving world of retail, staying ahead of the curve is crucial for success. As we enter the summer months, understanding the best items to sell can significantly impact a retailer's bottom line. To help you navigate the changing consumer landscape, we have analyzed insights from various sources, including the article "Shopping Holidays: The Best Days to Shop This Year" by US News, to provide you with valuable information on what to sell in June, July, and August.
Use our list of holidays and events and recommended promos to create a blueprint for your summer eCommerce and marketing plan. Don't forget, Bravo makes it easy to list your items online in minutes! List items for free and on four online marketplaces simultaneously. Learn more about Bravo's integrated eCommerce solutions.
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June
Holidays & Events
June signifies the end of the school year and the arrival of warm weather, graduation and wedding season, vacations, and lots of outdoor activities. Capitalize on on these events by listing and promoting the types of items shoppers are looking for in June.
Holidays & Events
- Father's Day
- Graduation season
- Wedding season
Recommended Promos
- Fathers Day: Help customers give Dad a great gift by offering deals on firearms and ammo, watches, shoes, wallets, TVs and tools.
- Tools and grills. Take a cue from big box home improvement stores and offer mark downs on grills, power tools, lawn mowers, tool sets, garage organization items.
- Outdoor gear: With an increasing number of people engaging in outdoor activities, consider stocking camping gear, hiking equipment, beach accessories and sporting goods.
- Graduation gifts: June is synonymous with graduation season. Target this demographic by offering unique and thoughtful gifts like luxury handbags, luggage and electronics.
- Wedding gifts: With roughly 10% of couples getting married in June, this is a great time to list and promote home goods and appliances.
**Remember to remind customers of flexible payment terms like layaway and buy now/pay later options.**
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July
July brings Independence Day, summer vacations, a continuation of wedding season and preparations for the upcoming school year. Take advantage of these events by listing and promoting the types of items shoppers are looking for during July.
Holidays & Events
- July 4th
- Wedding season
- Back to school prep
- Amazon Prime Day: The official date for 2023 won't be announced until a few weeks prior, but Prime Day usually occurs in mid-July
Recommended Promos
- July 4th deals: Independence Day is one of the hottest shopping holidays of the year, and it typically brings Black Friday-level sales to the table. Offer deep discounts online to boost sales.
- Firearms & ammo: July 4th it's the perfect time to offer bundled deals on firearms and ammo or deep discounts on firearm training and range memberships.
- Travel essentials: Capitalize on the travel season by offering luggage, electronics, and travel accessories.
- Back-to-school supplies: As July marks the beginning of back-to-school shopping, stock up on electronic gadgets like ear buds, laptops and tablets, as well as musical instruments. Promote discounts and bundle offers to attract both students and parents.
- Tech: Compete with Amazon (and all the retailers that compete with it) who tend to offer deals on smart home devices, gaming systems, TVs and computers.
- Wedding gifts: With roughly 9% of couples getting married in July, this is a great time to list and promote home goods and appliances.
**Remember to remind customers of flexible payment terms like layaway and buy now/pay later options.**
Download free website ads and social graphics.
August
August signifies the end of summer, the beginning of a new school year for students and the continuation of wedding season. Capitalize on on these events by listing and promoting the types of items shoppers are looking for in August, and running end-of-summer clearance sales.
Holidays & Events
- End of Summer
- Back to school
- Off to college
- Wedding season
- Tax-free weekends
Recommended Promos
- End-of-summer clearance: Clear out remaining summer inventory by offering substantial discounts. Promote end-of-season sales on handbags, outdoor equipment, patio furniture, grills and other summer-themed items.
- Back-to-college essentials: Target college students with dorm room essentials, small appliances and tech gadgets. Offer student discounts.
- Sporting goods: With fall sports starting, stock up on sporting goods such as footballs, soccer balls and other athletic equipment.
- School supplies and laptops. Thanks to the first day of school looming in late August or early September, big-box and office supply stores will offer deals on art supplies, laptops and more. Apple also traditionally starts offering its back-to-school deals in August.
- Wedding gifts: With roughly 10% of couples getting married in August, this is a great time to list and promote home goods and appliances.
- Tax-free weekends. Many states offer tax-free days in August, during which sales tax will be waived on clothing, school supplies and even electronics in some states.
**Remember to remind customers of flexible payment terms like layaway and buy now/pay later options.**
Download free website ads and social graphics.
Summary
By aligning your inventory with consumer trends and seasonal demands, you can drive sales and increase customer satisfaction. In June, focus on Fathers Day deals, outdoor gear, tools and graduation gifts. July presents opportunities with firearms, ammo, travel essentials and back-to-school supplies. Finally, in August, leverage end-of-summer sales and back-to-school essentials. Throughout the entire summer season, focus on wedding gifts as well.
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About the Author
Kathleen Owen has spearheaded the development and growth of marketing and sales teams at several B2B SaaS companies spanning different industries throughout her career, including pawn, wealth management, payments, eCommerce and insurance. In her role as Bravo's VP of Marketing, Kathleen loves helping companies scale, improve operational efficiency and drive bottom-line results through strategic implementation and adoption of new technology platforms.
Kathleen attended the University of Wisconsin - Milwaukee where she earned a B.A. in Communication, as well as a Masters Degree in Communication and Rhetorical Studies. During her time at UW-Milwaukee, she was a member of the Division I swim team and taught Public Speaking & Argumentation as a teaching assistant.
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