Comply with SHAFT regulations to avoid SMS shut down by Twilio.

Twilio requires that text messages sent through their software comply with S.H.A.F.T regulations. S.H.A.F.T regulations aim to "protect consumers by prohibiting brands from sending content containing sex, hate, alcohol, firearms, or tobacco (CBD included) to inappropriate audiences."

These regulations are industry-wide and affect every SMS platform, including Bravo Mobile Messenger. Failure to comply with S.H.A.F.T regulations will result in Twilio shutting down phone numbers immediately, with no appeal process.

Below is a list of prohibited words. Do not use these words in any text message campaigns:

  • Ammo
  • Ammunition
  • Bullet
  • Firearm
  • Gun
  • Gunpowder
  • Pistol
  • Revolver
  • Rifle
  • Scope
  • Shotgun
  • Silencer
  • Trigger

How Bravo helps customers stay compliant:

  • Bravo leadership worked closely with Twilio to ensure that the words "pawn" and "loan" remain acceptable to use in text messages.
  • Bravo will roll out a "word blocker" feature for Mobile Messenger/SMS in an upcoming release which will help customers avoid the use of prohibited words.
  • Bravo customers have access to mobile apps, MobilePawn and Buya App. These apps allow businesses to send push notiifcaitons to their customers.

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Bravo will continue to update customers as regulations change. In the meantime, we highly recommend using push notifications through MobilePawn and Buya App whenever possible.

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About the Author:

Photo of Tally Mack Bravo CEO
Tally Mack | CEO of Bravo Systems

Tally Mack is a fifth-generation pawnbroker and eCommerce enthusiast. She loves traveling, being outside, and working out.

Before taking the reins as CEO, Tally served as Bravo's Vice President of Business Development, leading the company's sales and marketing organization. She's been instrumental in leading and executing many of the company's strategic shifts, including the acquisition of CompuPawn and the recent launch of UsedGuns.com.

Tally earned her Doctorate of Law (J.D.) from DePaul University College of Law in 2013 after attending the University of Colorado at Boulder, where she earned her B.A. in Communication Studies. She also completed the Key Executives Program from Harvard Business School in 2013.

Tally is a pawnshop lover and eCommerce enthusiast—dedicated to the success of both her employees and customers!